Digital Marketing

This weekly blog should be interesting for anyone involved in e-commerce and online marketing either as academic or professional. The blog focuses on strategic and commercial rather than technical issues of E-Commerce and on the perspectives of the Marketing in a global, digital and Social Media dominated marketplace. In exceptional cases some issues of more general interest might be also discussed.

June 19, 2016

The University of Twente is among the 150 top universities in 2016

Great news for the University of Twente, more than 50 positions higher in the rankings this year vs last year, now nr 149 in the World University Rankings. The biggest improvement: Citations

Labels: Top 200 Universities 2016, University of Twente, Univrsity Rankings

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About Me

Digital: Netherlands; I am intensely interested in Marketing in digital environments as a research topic but also as a central component in the educational programs of the future marketers. My current research and teaching focus on topics as how does technology shape the customer behavior and the marketing practice, what is the role of social media as marketing tools and how businesses can innovate and succeed in the new digital, global and technology-enabled marketplace. I am interested also in the impact of new technologies like the AI / Cognitive Computing, Internet of Things, Big Data and Consumer Neuroscience (or Neuromarketing) on the future marketing practice.

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